School/College Magazine Collective Identity

• Mise-En-Scene:

• By the images and heading on the magazine cover it is obvious that this is a sports magazine, generally directed at a young male audience.
• The image of a cut out "Football" player in action suggests a magazine filled with excitement, aswell the image being the main focus covering the majority of the right third.
• The "snapshot" like photograph of legendary basketball player is set to draw the attention of anyone into basketball.

• Colour:

• The Colour of the athletes attire connects with converlines on the cover, directing the readers eyes as a point of interest so that the information gets read.
• The colour blue, a generalised colour for boys is used to attract the attention of a young male,aswell as the outstanding colour yellow, suggesting happiness/summer, when sport is typically played or enjoyed.
• The orange banner's, another outstanding colour to blue also suggesting happiness, are simple yet effective, as there is only a touch of the colour.

• Font:

• The masthead and heading are slightly immature however the masthead has an academic yet athletic appearence attracting youth and serving its purpose.
• The coverline font is relatively mature, simple and neat, getting the point of sports information aswell as interest across.

• Text Size:

• The mastheads text size covers the majority of the top third, as a bold and outstanding title, showing excitement.
• the coverlines text size is good, not too big and not too small, aswell the paragraphs length is short, not losing interest of the readers.
• Pulling text has been emphasised to raise interest in anybody seeing this.

• Title:

• The title is very simple aswell very effective "College Sports" suggests everything it needs to, a sports magazine generalised around college or young people, typically males.
• The title is very bold and immature however it looks interesting and not too serious, pulling in its targeted audience.

• Mode Of Adress:

• The mode of address of the centre image is indirect, showing that the image/athlete is busy or currently under pressure, engaged in the sport giving the reader a sense of excitement.
• The smaller image of Michael Jordan is also indirect however also showing that he is otherwise occupied or uninterested in the camera.

These elements have been used to create a sense of shared experience by targeting a specific audience of college aged people, generally male as it is a sports magazine therefore so it is able to contact a shared group of people giving that group the shared experience and interest in this magazine.